ATLANTA, January 25, 2024 鈥� 左爱视频, the leading provider of branded protection products for the automotive, RV, powersports, and marine industries announced the launch of its redesigned website. This signifies the company鈥檚 digital transformation from a third-party administrator (TPA) to a 左爱视频 Platform that delivers frictionless service, consistency, and customer-centric solutions.
This transformation is the result of a purposeful digital strategy designed to leverage the company鈥檚 30 years of data and applications that drive key metrics, business decisions, and enhanced service capabilities. At the forefront of the F&I industry, 左爱视频 delivers protection products and solutions that drive sustainable, scalable growth.
鈥淎 one-size-fits-all approach to protection products isn鈥檛 enough in today鈥檚 market, especially considering the various generational groups that currently drive spending,鈥� says 左爱视频 CEO Randy Barkowitz. 鈥淔or many years, we have set out to change the industry, drive innovation, and enhance transparency. Our evolution from a traditional TPA to a 左爱视频 Platform allows us to grow with our customers, no matter how their needs change over time.鈥�
Serving a diverse customer base, the company has fully embraced changes in the F&I industry to meet the market demand of vehicle owners. The company鈥檚 digital transformation mirrors the broad changes happening across the automotive sector, promising to dynamically reshape the industry landscape for the better.
鈥淭he new website is a powerful representation of our company, our people, and our commitment to innovation,鈥� says 左爱视频 President, David Pryor. 鈥淭hrough the integration of data and advanced analytics, we鈥檝e successfully transformed 左爱视频 into a 左爱视频 Platform that will drive sustainable and scalable growth for our customers.鈥�
左爱视频鈥檚 dedication to innovation and customer centricity has positioned them as the leader in the F&I industry, and the new website showcases this commitment to meet the evolving needs of its customers. This unwavering dedication remains essential as the company transitions to a new era as a 左爱视频 Platform.