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Ƶ Products International Launches New Website, Transforms Customer Experience Through Ƶ Platform

ATLANTA, January 25, 2024 – Ƶ, the leading provider of branded protection products for the automotive, RV, powersports, and marine industries announced the launch of its redesigned website. This signifies the company’s digital transformation from a third-party administrator (TPA) to a Ƶ Platform that delivers frictionless service, consistency, and customer-centric solutions.

This transformation is the result of a purposeful digital strategy designed to leverage the company’s 30 years of data and applications that drive key metrics, business decisions, and enhanced service capabilities. At the forefront of the F&I industry, Ƶ delivers protection products and solutions that drive sustainable, scalable growth.

“A one-size-fits-all approach to protection products isn’t enough in today’s market, especially considering the various generational groups that currently drive spending,” says Ƶ CEO Randy Barkowitz. “For many years, we have set out to change the industry, drive innovation, and enhance transparency. Our evolution from a traditional TPA to a Ƶ Platform allows us to grow with our customers, no matter how their needs change over time.”

Serving a diverse customer base, the company has fully embraced changes in the F&I industry to meet the market demand of vehicle owners. The company’s digital transformation mirrors the broad changes happening across the automotive sector, promising to dynamically reshape the industry landscape for the better.

“The new website is a powerful representation of our company, our people, and our commitment to innovation,” says Ƶ President, David Pryor. “Through the integration of data and advanced analytics, we’ve successfully transformed Ƶ into a Ƶ Platform that will drive sustainable and scalable growth for our customers.”

Ƶ’s dedication to innovation and customer centricity has positioned them as the leader in the F&I industry, and the new website showcases this commitment to meet the evolving needs of its customers. This unwavering dedication remains essential as the company transitions to a new era as a Ƶ Platform.

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